15 Iconic CHANEL No.5 Ads

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In honor of Gabrielle “Coco” Chanel’s birthday, we decided a Chanel No.5 history lesson was in order. The fragrance was developed by perfumer Ernest Beaux developed the scent in 1921. During WWII, GIs flocked to the Chanel boutique on Rue Cambon to bring bottles home for their wives and in 1959, Chanel No.5 was honored at the Museum of Modern Art in New York City with a series of silkscreens produced by Andy Warhol.

Gabrielle “Coco” Chanel came to Paris as the mistress of the textile baron Etienne Balsan in 1909 and set up a millinery boutique under Balsan’s apartment. Chanel was already a phenomenon in French fashion circles by the beginning of the twenties. She had a series of successful boutiques in Paris, Deauville, and Biarritz; she owned a villa in the south of France and drove around in her own blue Rolls Royce.

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Chanel No. 5 may have fallen out of favor with younger generations, but it's still one of the most enduring scents on the market, selling 120 bottles a minute.. Chanel No. 5 may have fallen out of favor with younger generations, but it's still one of the most enduring scents on the market, selling 120 bottles a minute.

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In <em>Scent And Subversion</em>, Barbara Herman explains how, at the turn of the 20th century, most perfumes were still just one note, floral. Then along came a fragrance that changed everything. "With Chanel No. 5," Herman says, "Coco Chanel said, 'A woman needs to smell like a woman, and not a rose.'"

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I tested Marks and Spencer's £9.50 perfume dupes of Chanel No. 5, YSL Black Opium and Lancome La Vie Est Belle that save you £313.50' - Tilly Alexander - MyLondon

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