The French fashion house has found its latest tactic to capitalize on the inelastic demand for its goods.
Chanel opening Asia boutiques exclusively for super-rich, Credit
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Chanel is all set to open private stores, exclusively for its ultra elite clientele. Through these boutiques, the Paris-based luxury brand can cater to the high-spending customers, who will no longer need to stand in long queues at its retail outlets. The stores are most likely to open in the beginning of 2023 across key Asian markets. Here’s what we know about Chanel’s latest move Chanel’s business performance Image credit: Chanel In 2021, it reported a 50% increase in its revenue, up to USD 15
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