How Chanel Became A Leading Luxury Brand

The marketing and advertising space is no stranger to change, and its latest evolution moves beyond omnichannel strategies to the new post-omnichannel landscape.  Post-omnichannel strategies are pro-customer and pro-conversion — prioritizing the customer’s immediate context above all else, including the actions they’re taking toward making a purchase and which devices and channels they’re moving between, […]

Why brands are embracing a shift to post-omnichannel strategies - Digiday

EY-the-luxury-and-cosmetics-financial-factbook-2016 - View presentation slides online. COSMETICS FINANCIAL BOOK 2006 EY

EY The Luxury and Cosmetics Financial Factbook 2016, PDF, Luxury Goods

From Growth Strategy to Pricing: How Hermès, Chanel & Dior Stack Up - The Fashion Law

Gucci and Chanel are using the power of customers’ smartphones to deliver more personalized and human-enhanced service to their customers. Gucci and Chanel’s latest efforts are showing how luxury brands can combine the power of physical retail with technology.

How Gucci And Chanel Are Evolving Through Tech-Powered Personalized Experiences

Omnicom bags Chanel in global media pitch win - Campaign Middle East

Luxury brands have been the slowest to adapt to digital marketing as they are scared to lose their sense of exclusivity if they indulge in marketing online . But Chanel realized that in order to appeal to the tech savvy millennials and Gen Z , they have to devise a smart digital strategy which remains accessible while remaining aspirational . Last year, Chanel was named by Insightpool as the most influential luxury brand on social media (based on overall engagement), topping the list above it

Decoding Chanel's Digital Strategy

Chanel History Voyage à Chanel

Chanel's Brand Identity and Personality - Research Prospect

Chanel Moves to Concession Model at Multi-Brand Retailers in the U.S. [PHOTOS] – WWD

To celebrate the 100th anniversary of the iconic N°5, Mazarine Digital co-create with Chanel the iconic experience Chanel Factory 5.

Chanel - Factory 5 - Campaigns and content - E-commerces & platforms - Creative Intelligence - Fragrance & beauty - Mazarine Digital