Beauty retailers have been facing pressure from online and discount stores for years and are now finding creative ways to drive retail. Industry techniques in Insta-worthy pop-up shop design, limited edition products and live samples are bringing consumers back to brick-and-mortar.
News distribution : Right on time for the holidays, French luxury brand Chanel has recently inaugurated a pop-up shop in New York on 5 East 57th Street. (#1044959)
Chanel brings Le Rouge pop-up shop to New York
Chanel, in its own way, is painting the town red. The French luxury brand has recently opened a pop-up shop called Le Rouge Chanel in New York on 5 East 57th Street.
Chanel Puckers Up to New Yorkers with a Pop-Up Shop
The Chanel Le Rouge Compact is an exclusive offering from the luxury brand. The Compact will be available at the Chanel Le Rouge PopUp in NYC. It contains a mirror and lip, nail, and beauty products from the Le Rouge line. It’s a collector’s edition.
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Pop-Up Shops